The Secrets of Making
2025 Your Best Year Ever!
Join Our Free Discovery Event
For Commercial Real Estate Professionals Including
Agents, Team Leaders, Managers & Companies
In Selling You Don't Need a New You, You Need a True You!
- Transformative Selling -
Are You Performing at the Level Needed to Get to Where You Want to Go?
If Not, You Need a Transformation That Will Bring Out Your True Power
These Programs are Geared Toward Commercial Real Estate
Agents, Team Leaders, Managers, Executives & Companies
The Challenges to Face In Selling CRE
Every challenge is an opportunity in disguise
Getting Through the Client Door
Having a productive initial conversation with clients you don't know at all
Developing this skill means saving endless hours of calling a list of people you know nothing about and producing very limited results. Without this ability, the process can become debilitating and discouraging and lead you down the tube and out the door.
Landing a Deal Assignment
Generating opportunities to work with clients you don't know well
To develop this skill means that you create relationships that have a future, where both you and your client get to be your true selves rather than doing a lot of work on many proposals with only a few deals actually happening, so you save time, energy, materials, and money.
Managing a Deal To Completion
Fielding client "ideas" that can easily throw the deal process off course
Having this skill means being prepared for any number of surprises that can emerge and disrupt the deal process because you don't yet have a partnership with a client. Without it, you are forced to spend your time convincing, cajoling, and corralling a client to keep the deal on track, maybe missing other deal opportunities in the process.
The Opportunities To Seize In Selling CRE
Every opportunity can become a steppingstone to the financial future you want
Connecting With Client Concerns
Having an exploratory conversation and exposing the client concerns that will generate a meeting
Developing your innate skill at connecting with clients requires that you learn the natural language of partnership that is already within you. This will require that you push to the side the many learned tactics, triggers, techniques, tricks, and traps you were taught in sales training.
Presenting With Power To Clients
Having a presentation conversation in which clients are fully present and easily able to follow
Developing your innate presentation skills requires that you learn the pathway that cuts through the clients big story (BS) that blocks their listening and get them to a place where they can fully receive, retain, and replicate your message to others who will question them.
Making The Deal Process Go Smoother
Turning every obstacle into a steppingstone to a successful completion for the client
Developing your innate skills at launching a client project and managing their accountability along the way is essential and worth the effort, empowering you to create a breakthrough in client thinking that will get them to a successful completion of a deal process that will generate repeat business, referrals, and recommendations.
How You Can Rise Above the Challenges and
Seize the Opportunities of Selling in CRE
Everything you need is already within you and together we will bring that out so you can put it to work
Connecting With Yourself
Having an in depth conversation with yourself about who you must choose to be to be successful in CRE selling
Every human being has within them a truer version of themself than who they are currently being. I will work with you to bring out from within you that better person so you can use your full power to connect with others and guide them in taking actions that will serve their best interest.
Connecting With Colleagues
Having a powerful conversation that generates collaboration with colleagues on your team
No one does anything completely on their own. Therefore, we must develop our innate skills at working with others rather than against them. So much more can and will be accomplished by working with colleagues than any single person could ever accomplish on their own.
Connecting With Clients
Shifting from being an agenda-based selling agent to a commitment-based trusted advisor for clients
Connecting with clients begins with understanding where they stand currently and where they want to get to in the future, then offering to help them get to that place. Knowing the client's project and making a commitment to help them fulfill it becomes grounds for an enduring and productive partnership.
My Name is Paul Roth and
I am a Transformative CRE Coach
with Two Decades of Outstanding Results
Become More True to Yourself
Rise above the lifetime of compromises you have made
just to survive and get by
I help you find within you the you that you haven't been being and that has all the skills you need to accomplish everything you want.
Change How You Sell
Shift from being an agenda-based selling agent to being a commitment-based trusted advisor
In working with me, you have available my toolbox of methods, modules, practices, and tools that will bring out your innate skills simply by regularly applying them.
Maximize Your Performance
Practice my practices and use the tools and
your natural skills will become more dominant
Once you make the shift to being the trusted advisor, clients will seek out your ability to generate new business opportunities and get them completed. Business will skyrocket. Each year will be a better year than the one before.

Let's have a conversation!
Many get into selling CRE but only a few make it. I have worked with many who have made it and I know if we work together, you will too.
In our conversation, we will explore your current level of performance and where you want to take your game into the future long term.
I promise you a conversation worth having and one that could be a game changer even if we do nothing further. If we do work together I promise to use my full capabilities on your behalf and the results we intend will get produced or surpassed.
What You Can Expect Working with Paul...
“Every year I would come up with a set of very exciting resolutions and shortly into the year, when life got busy, those resolutions became fond memories of what could've, should've, and would've been. Not anymore. I have stepped into the pilot's seat in my game and I'm never going back.”
– Bob McFarlan
“I was very surprised that once I had generated my new view of the future, a lot of things I did not expect happened. And most all of them were better than I could have ever imagined. These days, I end my year with pride because I have accomplished what I set out to do or have even gone beyond. Now I am teaching my kids to do the same.”
– Jeremy Bishop
“It seems to me a lifetime ago when every year I would get my hopes up but nothing special happened beyond previous years. Now that I’ve taken charge of my future, every year is different and better than the one before. My favorite thing are the new discoveries I'm making within myself - I am now liking me more than ever.”
– Seneid Wallace
Schedule Our Time Together!